DS Politics, home
APPROACH

We help you know your supporters, persuade the people who can move, and mobilize them to act. Reliable data and tools sit underneath all three.

  1. Know

    Who supports you, and who could?

    What we do

    Polling, focus groups, tracking and data science that show who supports you, who could, where they are and what they care about.

    What you get

    A clear picture of your base and your best prospects, updated as opinion moves.

  2. Persuade

    What will change minds, and what backfires?

    What we do

    Message testing that shows what persuades, who it moves and what backfires, then creative built from what the testing shows.

    What you get

    Ready-to-run ads, tested before money goes behind them, with backlash caught early.

  3. Mobilize

    How do we get them to act?

    What we do

    Add-your-name and fundraising ads, email, volunteer recruitment and training, then get-out-the-vote ads once an election is called.

    What you get

    A growing list of supporters and donors, ready for election day.

THROUGHOUT

One team. One connected system.

From headquarters to local teams, everyone works from the same clean voter file, connected tools and live reporting. Less time fixing data, more time reaching voters. Built for your team to run.

Your party’s data, one source of truth.

Voter fileCleaned, standardized, with every voter contact tracked.

Your party’s data, one source of truth.

  • Voter file: Cleaned, standardized, with every voter contact tracked.
  • CRM: Implemented so every contact and donation is in one place. Records segmented and tagged according to behaviour.
  • Email: Fundraising and supporter programs that raise money and keep people engaged, even outside of election periods.
  • Donations: Every donation synced back to the CRM for an integrated strategy across paid ads, email marketing, and direct mail.
  • Ads: Audiences built from your own supporters, and people like them.
  • Research: Baseline studies, polling and message tests that feed every decision.
  • Data Science: Who’s likely to donate, volunteer or support you.
  • Volunteer tools: The right lists for local teams, every day.
AI, RESPONSIBLY

Ensuring AI adoption is responsible

In politics, meeting the minimum isn’t enough. We help campaigns use AI in ways that protect their data, stand up to scrutiny and keep voters’ trust, without giving up the speed that makes it worth using.

  1. Faster answers

    Sort anonymized survey responses and results in hours, not days.

  2. Your data stays yours

    Voter and supporter data stays anonymized, secure and out of public AI tools.

  3. Stands up to scrutiny

    The same rigour we bring to election research, applied to every AI output.

What we bring

  • Research and message testing

    Polling and message tests that show what persuades and what backfires.

  • Data and campaign tools

    Clean voter files and connected tools your party owns and runs.

  • Models and targeting

    Find who supports you, who could, and how to reach them.

  • Creative, in English and French

    Ads, video and email written and designed for each audience.

  • Advertising

    Ad buying that targets the right audience and shifts budget in real time.

  • Fundraising and email

    Grow your list and raise money year-round, not just at election time.

How we measure, and the limits

  1. Every number has a margin

    Every result comes with its margin of error, so you know how much weight a number can carry before you act on it.

  2. No reading into small groups

    Small samples make for confident-sounding mistakes. When a group is too thin to trust, we tell you, rather than build strategy on noise.

  3. Tested, then tracked

    A tested message is a strong bet, not a guarantee. Opinion moves, so we keep tracking after launch and adjust when the evidence does.

  4. The result is yours

    Candidates and volunteers win elections. We’ll tell you exactly what we did and what it delivered, and we never claim the result as ours.

What does your party need first?

Start with one service or bring us in across the board. Tell us what you’re working on.

Get in touch