Work we can show

A new leader, a 36-day campaign, and a party that trailed by about 20 points in December 2024.

Our research, analytics and digital teams were embedded in the national campaign headquarters: training predictive models, turning around message tests in under 24 hours, targeting ads in key regions and matching the right ad to each audience.

The Liberal Party formed government with 169 seats and 44% of the vote.

• 169

  seats
• 44%

  of the vote
• < 24 hours

  message testing turnaround

A parliamentary election in September 2025, with nine months to build a winning campaign.

A daily seat forecast, reports for all 19 constituencies, slogan and debate testing, and digital campaigns that identified supporters and drove turnout.

Labour finished first with 28% of the vote and 53 seats.

• 28%

  of the vote
• 53

  seats
• 19

  constituencies reported on

A snap election called for July 4, 2024, with about six weeks to reach voters on the issues that mattered to them.

Digital ad distribution across Facebook and Instagram. AdMarshal automated buying and shifted regional budgets in real time as voter sentiment moved, scaling Labour’s outreach through a snap campaign.

Over 7 million voters reached. Labour won 411 seats, a landslide.

• 7M+

  voters reached
• 411

  seats
• 6 weeks

  from call to election day